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The Business Ledger FY2026 · Wednesday, 12 August 2026 3 entries posted

Build the business, not the deck.

Field notes for founders and freelancers — validating ideas cheaply, pricing your work, and landing the first ten customers. Every entry earns its line in the book.

General ledger

All published entries, most recent first
Folio Entry Posted Length
003 Validate a startup idea for under ₹5,000latest Skip the year-long build. Six cheap tests that tell you whether anyone will pay — landing pages, concierge delivery, pre-sales, and the one metric that actually matters. 4 min read
002 Freelance pricing that actually works Stop charging by the hour. A practical guide to value-based rates, the day-rate floor, scope control, and raising prices without losing the clients worth keeping. 4 min read
001 How to get your first 10 customers The unscalable playbook for going from zero to ten paying customers — where to find them, how to reach out without being spam, and why the first ten teach you everything. 4 min read

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