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  <title>The Ledger — oriz</title>
  <subtitle>Field notes for founders and freelancers: validating ideas cheaply, pricing your work, and landing the first ten customers.</subtitle>
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  <updated>2026-08-08T00:00:00.000Z</updated>
  <author>
    <name>Chirag Singhal</name>
    <uri>https://oriz.in/about/</uri>
    <email>whyiswhen@gmail.com</email>
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  <entry>
    <title>Validate a startup idea for under ₹5,000</title>
    <link href="https://business-blog.oriz.in/blog/validate-startup-idea-cheaply/"/>
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    <updated>2026-08-08T00:00:00.000Z</updated>
    <published>2026-08-08T00:00:00.000Z</published>
    <author><name>Chirag Singhal</name></author>
    <summary>Skip the year-long build. Six cheap tests that tell you whether anyone will pay — landing pages, concierge delivery, pre-sales, and the one metric that actually matters.</summary>
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    <category term="startups"/>
    <category term="mvp"/>
    <category term="customer-development"/>
    <category term="founders"/>
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  <entry>
    <title>Freelance pricing that actually works</title>
    <link href="https://business-blog.oriz.in/blog/freelance-pricing-that-works/"/>
    <id>https://business-blog.oriz.in/blog/freelance-pricing-that-works/</id>
    <updated>2026-08-06T00:00:00.000Z</updated>
    <published>2026-08-06T00:00:00.000Z</published>
    <author><name>Chirag Singhal</name></author>
    <summary>Stop charging by the hour. A practical guide to value-based rates, the day-rate floor, scope control, and raising prices without losing the clients worth keeping.</summary>
    <category term="freelance"/>
    <category term="pricing"/>
    <category term="rates"/>
    <category term="money"/>
    <category term="consulting"/>
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  <entry>
    <title>How to get your first 10 customers</title>
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    <id>https://business-blog.oriz.in/blog/first-10-customers/</id>
    <updated>2026-08-04T00:00:00.000Z</updated>
    <published>2026-08-04T00:00:00.000Z</published>
    <author><name>Chirag Singhal</name></author>
    <summary>The unscalable playbook for going from zero to ten paying customers — where to find them, how to reach out without being spam, and why the first ten teach you everything.</summary>
    <category term="growth"/>
    <category term="sales"/>
    <category term="customer-acquisition"/>
    <category term="startups"/>
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